Pusser's Rum
Tortola, BVI,
Tortola
(284) 494-4267
I started Pusser?s more than 30 years ago now, after spending 5-1/2 years sailing the world in my sturdy 60-ft ketch MAR. We got the rum going first ? Pusser?s Rum ? and a few months later, a few clothing items.
Sailing in all kinds of weather, and living in different climates as I did from Cape Horn to the Caribbean, I never found a decent pair of shorts or a good, basic shirt that filled my needs or fit the conditions under which I lived. Although I wasn?t a clothing designer (I?m an engineer), I designed myself a pair of sailing shorts and a few shirts that I hoped would be good for the tropical and nautical conditions in which I lived. A lot of thought went into the details. I had a few extras made, and began wearing my clothes around the islands. People began asking for them, I made a few more, and a clothing business was born. Our first products were the Sailing Shorts and the Skipper?s Madras Cotton Shirt. After 30 years, we?re still selling them. They?re the same today as they were then. They really have stood the test of time Our first Co. Store was a tiny 400-sq. ft. place in Road Town here in the BVI. Somehow, we also managed to pack a small bar into it that could seat only 4 patrons. The idea was that patrons could sample Pusser?s Rum while they were buying our shorts and shirts. It was so small, that the single bathroom had to double as the changing room. But this place became the most popular little bar in town with all kinds of interesting visitors, Walter Cronkite, Andy Rooney, Jim Henson and many more. When it was busy, I tended bar and hawked the merchandise. It was fun, and our brand?s notoriety spread.
Since then, our company?s grown up in these lovely islands. We know the islands, all of us sail, and we know the climate and the sea that surrounds us, and what clothes and fabrics really work in this environment. I?m prejudiced, but I think we make the best tropical and nautical apparel in the world, although a lot of people don?t know it yet. There?s really no magic about it ? attention to detail, using the best fabric for the job, and getting the fit and finish righ
We try to feature comfort and function over fashion. Fashion comes and goes.
We?re not fashion. If we add a feature to a garment, there?s a solid reason for it, or we don?t do it. I think that some of our items have acquired the quality of quintessence. Quintessential things just have ?it?! and you know it when you see them.
There?s nothing one can do to make them better, because they are there. Perhaps our Skipper?s Shirts and Sailing Shorts are there; 30 years without changing anything is a long time. And the response to our Yachting Sun Protector Shirt and our new Crew Shorts featured here has been so strong that they may, too, join the club. You never know.
We are planning to mail our first catalog next spring. Please sign up on our web site if you?d like to receive one. We welcome the opportunity to serve you. You won?t be disappointed.
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